Rockwell Automation and Augury Partner to Improve Industrial Performance with Agentic AI
Manufacturers today are inundated with data from sensors, machines, and production lines—more information than any human team could possibly process. Yet despite this abundance, a significant portion of that data remains untapped. According to Rockwell Automation's 11th annual State of Smart Manufacturing Report, only 43% of collected data is being used effectively. This means that over half of the potential insights are simply left on the table. Recognizing this persistent gap between data and decision-making, Rockwell Automation has announced a strategic technology and go-to-market partnership with Augury, a leader in industrial AI. Their shared mission? To help manufacturers turn raw data into meaningful action—improving reliability, maintenance execution, and overall industrial performance.
The core problem, however, is not a lack of data—it is a lack of connection. Manufacturers have invested heavily in AI and digital technologies, but insights often remain trapped in dashboards and alerts, never reaching the teams who can act on them. To address this, the partnership brings together Augury's Industrial AI Workforce with Rockwell's AI-infused portfolio, including the Fiix computerized maintenance management system (CMMS) and FactoryTalk Optix. The result is a connected reliability workflow that guides users from early issue detection all the way through to maintenance planning, execution, and continuous improvement. Rather than adding to the noise, this joint solution helps cut through it—ensuring that the right information reaches the right people at the right time.
AI Agents Working Together to Drive Execution
What truly sets this collaboration apart, however, is the deep integration between two powerful AI agents: Augury's Reliability Agent and Rockwell's Fiix MAX. The former continuously monitors machine conditions, detecting emerging faults and recommending corrective actions. The latter then steps in to translate those recommendations into structured maintenance workflows, work orders, and execution activities. In essence, these two agents work in harmony—one identifying what needs to be done, and the other ensuring it actually gets done. Consequently, manufacturers benefit from a far more connected path from insight to action, significantly reducing the time it takes to resolve problems and keep production lines running smoothly.
A Faster Path to Action—Not Just More Alerts
Angela Rapko, Vice President and General Manager of Visualization and Asset Management at Rockwell Automation, captures the essence of this partnership with a simple yet profound observation: "Manufacturers don't need more alerts—they need a faster path to action." By connecting machine health intelligence directly to maintenance execution, the integration helps customers move swiftly from problem identification to resolution. More importantly, it creates a robust foundation for future AI-driven workflows—where agentic AI can take on increasingly complex tasks, freeing up human expertise for higher-value decision-making.
Building on Rockwell's existing condition-based maintenance capabilities enabled through Fiix and FactoryTalk Optix, the addition of Augury's AI insights provides a more complete picture of plant performance. By connecting machine health data with production information, customers can better prioritize improvements that deliver the greatest impact—extending the value of industrial AI well beyond maintenance and into everyday operations.
Putting Trusted Intelligence in the Hands of Frontline Teams
Elan Greenberg, CEO of Augury, puts it plainly: "Manufacturers need AI that fits into how they operate." He explains that the Industrial AI Workforce was built specifically to put trusted industrial intelligence directly in the hands of frontline teams—the people who keep plants running. Partnering with Rockwell, he adds, brings that intelligence into the systems manufacturers already rely on every day, making it far easier to move from understanding what is happening to executing the right action. This is not about replacing human judgment; it is about augmenting it with timely, accurate, and actionable insights.
As the partnership moves forward, the initial offer is expected to be available in September, with more details on commercialization and availability to follow. While the technology is impressive, what truly stands out is the shared vision behind it: empowering people, reducing downtime, and building a more resilient, intelligent industrial future—one where data finally fulfills its promise.